Dunkin'
Ahhh, my first client, when advertising appeared to consist solely of driving to Canton Massachusettes and reading people jokes in exchange for a free bagel. Seemed like a sweet racket! Later on, I found out that they were also paying us money, which was also nice.
These are some of my favorite things from that era. Listen closely for the sound of me cutting my teeth.
One of my biggest contributions to the cause was (roughly) a thousand radio spots. It was very instructive from a creative/production standpoint and also inspired me to write a sketch comedy podcast about blowing up the moon after my CD told me to stop doing it in Dunkin' scripts. His loss!
Anyway these are some of the ones we made:
Okay let's get in a time machine and talk about a Vine concept. Basically, every Monday night, we would watch Monday Night Football, create a stop-motion Vine replay of a specific play using Dunkin' cups as players, and the media folks would get it on TV before the game was over.
Was it the first-ever all-Vine broadcast commercial? Yes. Did it mean that we had to prep, concept, animate, write post copy, and get a live piece of media out the door until 11pm every Monday? No comment.
I also got to do VO on the case study. "PItch my voice deeper," I said. "Make it sound like I'm in the witness protection program".