Friends of the Public Garden was a fun client because their entire message is "go to the park", which, well, duh. Since the views in the Boston Public Garden were already picture perfect, we decided to simply provide a (hashtagable) frame.
The client originally wanted a two-month activation, but after an enthusiastic response from the public and press alike, the frames have since become a permanent fixture in the BPG.
Also–this being an OOH campaign–we got to write some headlines! These are my two favorites: